PISSED OFF MAGAZINE
Is there in fashion a dictatorship imposed by the established elite that forces young people to follow an already established path? Job insecurity is a fact that is very present in the younger sectors of our society and emerging fashion designers are part of this problem unless an influential designer appears as a mentor. Often, these designers have to resort to channels linked to fashion schools that do not have a great professional impact on the environment in which they are circumscribed, relegating new ideas to the academic field and not reaching the professional.
From this perspective, the project resides in the construction of a platform that gives voice to those who do not have it and brings together all the people who are in a space of creative will, belong to the field of fashion and do not find the appropriate channels or submit to established structures.
Thus, the proposal lies in the creation of Pissed off as an accomplice channel that has its manifestation in different formats and promotes and disseminates the work done by these emerging fashion designers. Pissed off is constituted as an example of dynamism and plurality reflecting society.
“If your CV doesn’t state a name that is known in the industry, it is hard even to get an internship” explains Nicolas Stephan Fischer [...] “Fashion institutions advertise and sell a dream that is hard to live up to. They tell you that if you come here and spend all that money on education, you will become part of the inner circle.” Thus, while prestigious universities ensure to reflect the fulfillment of one’s dream, the industry crushes it with the reality of limited opportunities and little wage, even if you do have a degree from a ‘great school’.
“If your CV doesn’t state a name that is known in the industry, it is hard even to get an internship” explains Nicolas Stephan Fischer [...] “Fashion institutions advertise and sell a dream that is hard to live up to. They tell you that if you come here and spend all that money on education, you will become part of the inner circle.” Thus, while prestigious universities ensure to reflect the fulfillment of one’s dream, the industry crushes it with the reality of limited opportunities and little wage, even if you do have a degree from a ‘great school’.
“If your CV doesn’t state a name that is known in the industry, it is hard even to get an internship” explains Nicolas Stephan Fischer [...] “Fashion institutions advertise and sell a dream that is hard to live up to. They tell you that if you come here and spend all that money on education, you will become part of the inner circle.” Thus, while prestigious universities ensure to reflect the fulfillment of one’s dream, the industry crushes it with the reality of limited opportunities and little wage, even if you do have a degree from a ‘great school’.
Pissed off is a communication project that embraces and launches proposals from a platform with multiple manifestations - in different formats - that promotes and disseminates the work done by emerging fashion designers. The platform not only tries to give visibility to these designers but to unite different artistic disciplines focused on fashion and production textile. It is configured as a new space of freedom, with ethical, inclusive and respectful values that finds innovation and distinction in terms of target audience. Pissed off is an example of dynamism and plurality that happens in society.
The naming of a brand constitutes a fundamental piece in its creation. For the choice of the name, numerous tests have been carried out in which phonetic elements have been taken into account, the importance of languages or meanings and signifiers of words and how they affect the public.
Choosing Pissed off as naming it is not just because of its phonetic but by its approach to the emotional situation that generates precariousness labor.
Pissed Off Magazine Corporate Identity Manual must adapt to the brand image: flexible, adaptable and dynamic.
Fashion image has a criterion of topicality and it is proposed to use this as a ally and for our own benefit. There are a number of elements of continuity, -logo, target audience, values, etc -, but also some others - chromaticism, typography, aesthetics, etc - open to continuous evolution and adaptability in the prevailing style of the moment. From this perspective, the publication of the corporate identity manual in each season will be an element key of the brand communication itself.
In this way, the result is a corporate identity manual with its own value. The brand is not only what generates identity but also marks an orientation dynamic and flexible.
Identity is renewed and adapted to the stylistic trends that are focused in a conscious and militant way, and hence the important of the manual of each season, implying a tight work and aware of the art direction of his own identity and not only of his informational containers.
